Last year we brought to you the 7 top tips from e-commerce experts to grow your business online. You really seemed to like that and made the blog among our top 25 best-performing blogs of all time. So this year – we doubled down on our efforts and asked our network of experts to tell us their big advice to grow an e-commerce business in 2023.
We received such a great response that we had to split this article into 2 parts of 7 experts each! This means we have had a total of 14 experts make the time to give you their top tip to scale your business. A huge shout-out to all of them!
Here are 7 ideas to rocket fuel your growth, straight from the best in the business:
- Leverage Word Of Mouth Marketing – Justin Britten (Prefinery)
- Master The Art Of Referrals – Irina Lanina (Shop Circle)
- Automate CRM To Engage Customers – Mark Zahrah (WP Mayor)
- Simplify the sharing process – Jay Gibb (CloudSponge)
- Perfect The Basics – Travis Jamison (Smash)
- Craft The Right Message – Christian Lovrecich (PixlFeed)
- Improve The Customer Experience – Omar Angri (Margin Business)
1. Leverage Word Of Mouth Marketing To Grow
“WOMM is the most cost-effective way to gain new customers.”
TL;DR: Word-of-mouth marketing is an incredibly powerful tool for businesses, and it can be a secret weapon for driving growth and building customer loyalty. According to Justin Britten, some of the most effective ways to leverage word-of-mouth marketing include providing exceptional customer service, offering referral incentives, and encouraging user-generated content. By delivering exceptional experiences and rewards, businesses can encourage their satisfied customers to share their positive experiences with others, ultimately leading to increased sales and brand recognition. Additionally, social media and online review platforms offer new opportunities for businesses to engage with customers and amplify their message through user-generated content. By prioritizing word-of-mouth marketing and making it a central part of your business strategy, you can tap into its powerful potential and take your business to the next level.
2. Master The Art Of Referrals
“When done right, referrals should feel like a win-win for both customer and brand.”
TL;DR: Referral marketing can be a highly effective strategy for growing your business, and there are many inspiring examples to learn from. According to Irina Lanina, some of the best referral marketing programs include those offered by Dropbox, Airbnb, and Tesla. Dropbox incentivizes referrals by offering additional storage space, while Airbnb provides travel credit to both the referrer and the referred. Tesla, on the other hand, offers free Supercharging to both parties. These examples demonstrate how a well-designed referral program can encourage existing customers to refer others, ultimately resulting in increased revenue and customer loyalty. By learning from these successful programs and tailoring them to your business, you can tap into the power of word-of-mouth marketing and drive growth for your company.
3. Automate CRM To Engage Customers
“CRM with marketing automation can improve customer experience, leading to increased customer engagement and revenue growth.”
TL;DR: E-commerce businesses require a comprehensive customer relationship management (CRM) system to stay ahead in the market. Integrating CRM with marketing automation can improve the customer experience by making it more personalized and efficient. By automating tasks such as lead nurturing, abandoned cart reminders, and cross-selling, businesses can boost customer engagement and increase their revenue. As outlined in the article, WooCommerce offers several plugins that can be integrated with CRM and marketing automation tools to streamline the process. With these powerful tools in hand, businesses can develop a comprehensive strategy to enhance their customer relationships, boost their sales, and ultimately, take their e-commerce venture to the next level.
Read more here: https://wpmayor.com/woocommerce-crm-marketing-automation/
4. Simplify Your Sharing Workflow
“Evaluate your sharing workflow from a customers perspective”
TL;DR: Word of mouth is the most cost-effective way to scale your business. However, Referral programs, especially on e-commerce websites, just do not do enough to optimize a customer’s sharing experience when making a referral. Complicated sharing workflows will deter the most motivated users from making a referral to your business, which is to say you are losing potential customers to a crappy sharing interface and a tedious sharing process. You can change that today with a quick audit of your customer’s sharing experience on your website. And then apply specific optimizations to drive better results from your sharing interface. The Better Sharing workbook is a sure shot to way to identify and improve your word-of-mouth results.
Read more here: https://www.cloudsponge.com/better-sharing/e-commerce/workbook/
5. Perfect The Basics
“Excellent customer service, and strategic marketing are critical components to increasing e-commerce revenue.”
TL;DR: With so much competition in the online space, it can be challenging to stand out and increase your revenue. It is vital for businesses to optimize their website, simplify the checkout process, and offer excellent customer service to boost your e-commerce revenue. In addition, social media marketing and email marketing can also be effective tools to drive more traffic to your site and build customer loyalty. By following these strategies and continuously monitoring and adapting to market trends, e-commerce businesses can position themselves for long-term success.
Read more here: https://www.dreamgrow.com/increase-ecommerce-revenue/
6. Craft The Right Message
“Craft emotionally charged product descriptions that resonate with your audience.”
TL;DW: It’s important to create engaging content, provide social proof, and build personal connections with your followers. One way to do this is to focus on the customer journey and use tools like Conversion AI to craft emotionally charged product descriptions that resonate with your audience. It’s also important to analyze your conversion rates to identify areas for improvement.
By taking the time to craft product descriptions that convey the message that the product was made with care and will make the customer’s life better, you can create a connection with your customers that will make them more likely to become super fans. Following the customer journey and providing valuable communication that encourages customers to come back and buy from you again can also help build loyalty.
Periodic emails that capture the customer’s recent activity and remind them of the benefits of your product can also help keep them engaged and loyal. By implementing these strategies, businesses can turn their customers into super fans who are not only loyal but also become advocates for their brand.
Watch the full video here: https://www.youtube.com/watch?v=UwyxE3-FlNM
7. Improve The Customer Experience
“Make sure your product listings are accurate and compelling.”
TL;DR: Selling on Amazon can be a profitable business opportunity, but it can be tough to stand out in a crowded marketplace. If you’re looking to boost your Amazon sales and increase your profits, there are several quick and easy ways to do so. Firstly, optimize your product titles, descriptions, and images to make sure they are accurate and compelling. Secondly, consider advertising your products on Amazon to reach a wider audience. Other tips include participating in Amazon’s Early Reviewer Program, using FBA, and regularly analyzing your sales data. By implementing these strategies, you can increase your visibility on Amazon and attract more customers to your products.
Read more here here: https://marginbusiness.com/7-quick-ways-to-improve-amazon-sales/
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