We write about leveraging your users' networks
to grow your business.

Greenvelope’s user experience ensures that invitations will be sent to the right people – easily. Here’s how they do it.

Discover how Nextdoor makes it easy for users to invite people they don’t even know.

You can’t raise money if you can’t first create a campaign. This teardown examines the user experience of GoFundMe’s campaign creation process.

Discover what referral program elements to optimize first to ensure its success.

Discover what makes Hired.com’s referral email so relevant to its intended audience.

Everything you need to know about assessing Legitimate Interest for your referral program or e-vites.

Discover how the data minimization principle changes how your company handles sensitive address book payloads.

Two lessons from Greenvelope on building viral loops that ignite growth.

Discover how to create GDPR-compliant referral programs.

4 strategies that will help you convince invited users to continue using your product.