We write about leveraging your users' networks
to grow your business.

Discover what referral program elements to optimize first to ensure its success.

Discover what makes Hired.com’s referral email so relevant to its intended audience.

Everything you need to know about assessing Legitimate Interest for your referral program or e-vites.

Discover how the data minimization principle changes how your company handles sensitive address book payloads.

Two lessons from Greenvelope on building viral loops that ignite growth.

Discover how to create GDPR-compliant referral programs.

4 strategies that will help you convince invited users to continue using your product.

Discover how refer-a-friend programs work and what you need to do to launch one in your company.

Discover 4 strategies that will boost the performance of your friend referral program

Discover how JustFab works referral-miracles with a vanity URL and mobile-friendly referral features.