Platforms like Kiva, GoFundMe, CrowdRise and dozens of others use CloudSponge to let their campaign creators access their address books at the end of the campaign creation process to make it quick and easy to distribute their new campaign to people they know.
People who want to support a particular non-profit typically love to rally support from their contacts as well. Companies like Causes, LIVESTRONG Foundation and World Vision use CloudSponge to embed their supporters’ address books directly into their websites so that their users don’t have to flip between browser tabs or windows to find email addresses in their address books.
Political movements, proposals on new legislation and petitions are the kinds of things that get everyone motivated to share as widely as they can. Platforms like NGP VAN, Blue State Digital and CMDI depend on CloudSponge to make it easy for the voters and supporters to share email addresses of people directly from their address books quickly and easily.